According to Biz Stream NHK, social impact is one of the strongest movements in the business scene these days. It’s no wonder that over the years, various corporate groups and retail companies have modified their operations and values to create social impact.
One of the leading ways they have done this is by going back to the traditional mindset of making profits a secondary goal to being a creative aid to the world.
Such a traditional approach to conducting business is perfect for the current global economic status. With the buying public having all kinds of needs and concerns, it is a blessing that there are enterprises that have made it their responsibility to address these issues and offer help.
And when it comes to giving aid, there are different forms. One example of a successful way to show support for important social movements is to hold fundraising events such as charity auctions.
Fashion Charity Auction
There are different kinds of charity auctions as well, but one that generates significant income is the fashion charity auction. This event attracts a well-defined audience and a wide variety of items can be included in the bidding lineup.
It’s vital to note, however, that much work goes into ensuring the success of a fashion charity auction. You need to come up with brilliant strategies to stimulate the audience’s desire to bid. Thus, if your organization is planning to stage a fashion charity auction to direct significant support towards a valuable cause, it’s imperative to have a creative team handle the presentation.
For reliable strategies that you can use for a fashion charity auction, check out the list below.
1. Create an official online presence for the event.
This can be just a Facebook page or a dedicated page on your organization’s website. The important thing is to create awareness about the event and its purpose in the online realm, especially if you intend to accommodate digital biddings.
Aside from those, create content about the event. This will further raise interest and build excitement for the auction and its goal to help. Through engaging content, your organization stands to receive requests for invites and even generate support from fashion houses whose values align with your organization’s.
2. Consider holding the auction online at the same time as the offline program.
Holding the auction both online and offline is a challenging endeavor, but you can pull it off if you work with the help of the best charity auction sites. These sites are the perfect digital venue for your event; they already have a system set up to make online streaming and audience engagement a breeze.
On top of that, these sites have an expert team to manage online activities that can ensure a competitive environment, which is crucial to driving bids upwards.
3. Deck out stylishly.
Of course, fashion auctions should look impressively fashionable. Therefore, it wouldn’t hurt to allocate a generous portion of the event budget to creating a specific look. The surroundings and the vibe need to reflect the style and value of the items that would be auctioned off.
Likewise, if you want to attract the right audience, you have to consider their standards as well. Getting them to behave in a way that would benefit the event has a lot to do with appealing to their senses. So, when making an effort to deck out, consider the following:
● Fashion Show
A fashion show is an excellent way to demonstrate the possibilities of a particular piece. For example, if you wish to auction sunglasses worn by a famous actress in a blockbuster film, you can recreate the look achieved with the sunglasses through the fashion show.
For fashion pieces that were quite trendy decades ago, why not flash a montage of images or magazine features displaying the pieces? This is a creative way to emphasize the age and fame or prestige of the items.
● Background Music
Studies reveal that background music has a psychological impact on purchasing behaviors. For instance, certain types of music can make people feel more sophisticated and elegant, and consequently, more willing to spend on high-end items. Meanwhile, upbeat music can drive people to make speedy purchase decisions.
All in all, the right music for a fashion auction can contribute to better engagement as well as higher bids. Make sure to create a smart playlist of music to play throughout the event.
● Gourmet Hors d’oeuvres and Cocktails
Any fashion-focused event thrives better when there’s good chow. Excellent food puts people in a good mood, and it will give bidders the energy for the real action of the auction.
In addition to that, serving elegant finger food and drinks will make the event more social and enjoyable for guests.
4. Include mystery items.
Another effective way to ensure the engagement of the event’s guests is by building a mystery. Triggering the curiosity of guests and presenting the mystery items at the end of the event will make sure that even those who had already bid successfully on other pieces will stay.
Sit down with charity auction professionals and discuss what items, experiences, and privileges (such as having a product named after them) would make fantastic mystery items that guests would be happy to stay throughout the event for.
5. Come up with side events.
Side events, like the launch of a new jewelry line from a participating fashion brand, will make the auction an even bigger affair to remember. Plus, it can further increase the generated funds for the event.
In China, Japan, Singapore, South Korea, and Taiwan, VIP guests are provided match-making services at high-end jewelry auctions. Matchmaking services may seem like a cultural thing, but it can help to look into this type of additional provision to create a stronger draw for a fashion auction.
For a charity auction, meanwhile, give the cause its own stage. Remind guests that their participation is vital in making a necessary change for the better. It will make them feel good to be present, and it may even prompt them to bid not out of the desire for the item, but with the desire to contribute to something good.
Those are some of the best presentation tips for fashion auctions. The key here is to make the event as engaging, fun, and socially impactful as possible.
Darran Brown is the CEO and Founder of Go Charity. A graduate of UMASS Amherst, Darran has spent the last 20 years managing auctions across the United States. Having run some of the most successful live and silent auctions in the US, Darran has the insider know-how to every aspect of the industry. From memorabilia to trips and experience hospitality to fundraising 101, Darran is the leading expert on auction management and fundraising success.